You don’t need to use a symbol or icon to be effective, which is the idea behind logotype design. There may also be corporate identity elements such as Pantone colours and white space around the logo. On occasion, logotypes may be made from geometric shapes with abstract letterforms to give off a particular effect. It is possible to display the logo in a pre-existing font, or else it can be customised to suit a company’s specific needs. When people talk about logo design, they usually think about logotypes because of the name. Examples include Pinterest, eBay, Yahoo, Coca-Cola and Google. Too much space can make a logo look uninteresting.ĭebit card Vs credit card: Key Differences – and Which One Is Best for You?Ī logotype refers to words or the name of a business designed in a particular way. Be careful when using negative space in a logo. Use colours that are pleasing to the eye, and avoid using bright or primary colours. When designing a logo, it’s a good idea to use various colours. It creates a feeling that you can trust the company and the products you buy from them. It should communicate who the company is and its products or services.Ī well-designed logo gives a brand an image and personality unique from other brands. For example, you can use it to promote a new product or service, remind consumers about the company’s mission statement, or inform customers about the benefits of buying from you.Ī good logo should be easy to recognise. It can also be a way to get your point across. You can use it for a wide range of purposes.Ī logo can be seen as an indication of professionalism. A logo is a symbol that represents your business. This is the mark that represents a brand. Most companies have a corporate design or logo that identifies them.
Logo vs wordmark how to#
So, what should you be using-Logotype vs Logomark? Which one is better? In this article, we will be talking about the advantages of each and the disadvantages and how to choose the best one for your brand. However, a well-designed logotype can be a strong selling point too. Many experts believe that a logomark is a more lively representation of your brand identity and should be used wherever possible. A logomark is a single graphic design representing a brand identity and is often used in digital media like websites, social media and email marketing campaigns. Let’s find out which one is better for your business.Ī logotype is a graphic design of your logo used in print media like business cards, web banners, brochures, signage, etc.
What is the difference between logotype and logomark? Both words are related to “logo” (mark or symbol), but they can mean something else depending on the context. Logotype vs Logomark: Which One Should You Choose?
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